About Sydedoor

We're on a mission to help midlife professionals adapt & thrive
in the age of AI

We're on a mission to help midlife professionals adapt & thrive in the age of AI

For professionals 50+, AI isn't a threat. It's your repositioning moment.

Transform decades of expertise into premium positioning to become indispensable in the age of AI.

Explore the program

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The future belongs to those who adapt.

AI is a platform shift reshaping how decisions are made, how work is done, and how expertise is valued.

For senior professionals, the real risk isn’t learning too late.
It’s watching hard-earned authority slowly lose weight in AI-shaped environments.

The market is full of generic courses and surface-level content. Very little is built for professionals with decades of experience.

SydeDoor exists to change that — through a structured repositioning program designed specifically for experienced leaders.

Apply today

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SydeDoor is about community just as much as it is about knowledge.

73%

Successfully repositioned into new roles within 6 months

$47k +

Average income increase after repositioning

94%

Transformed "threatened by AI" into "leading with AI"

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Peakline numbers behind the growth
for you.

73%

Successfully repositioned into new roles within 6 months

$47k +

Average income increase after repositioning

94%

Transformed "threatened by AI" into "leading with AI"

person using laptop computer

Sydedoor is about community knowledge & results.

73%

Successfully repositioned into new roles within 6 months

$47k +

Average income increase after repositioning

94%

Members operate in diverse industries, including: finance, healthcare, law, software, renewable energy, and more.

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Our members come from diverse

industries & world-class organisations

We also partner with leading AI labs, AI consultants and AI experts, such as: VitruvianCo. and Binome.dev

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A multigenerational founding team by design

SydeDoor is built by a father-and-son team bridging experience and AI-native thinking.

One brings decades of legal, advisory, and governance experience. The other brings early exposure to AI startups and emerging technology.

Together, we represent the bridge many professionals need to cross. Our mission is simple: help experienced professionals adapt with confidence and stay influential in a changing world.

João V. M. F. Alves

João has spent his career at the intersection of law, finance, and AI startups. His focus has always been on understanding how technology shifts reshape industries and careers. What struck him most was not the technology itself, but watching capable, experienced professionals begin to doubt their place in AI-driven conversations. SydeDoor was created to address that gap. He believes experience should compound, not expire.

João V. M. F. Alves

João has spent his career at the intersection of law, finance, and AI startups. His focus has always been on understanding how technology shifts reshape industries and careers. What struck him most was not the technology itself, but watching capable, experienced professionals begin to doubt their place in AI-driven conversations. SydeDoor was created to address that gap. He believes experience should compound, not expire.

Alberto de Freitas Alves

Alberto has advised founders, investors, and families for decades across legal and strategic matters. His career has given him a front-row seat to multiple technological and market shifts. His perspective is grounded: change is inevitable, but wisdom remains essential. SydeDoor reflects his belief that seasoned professionals should help shape the AI era — not be sidelined by it.

Alberto de Freitas Alves

Alberto has advised founders, investors, and families for decades across legal and strategic matters. His career has given him a front-row seat to multiple technological and market shifts. His perspective is grounded: change is inevitable, but wisdom remains essential. SydeDoor reflects his belief that seasoned professionals should help shape the AI era — not be sidelined by it.